Who We Are
About JOMOJOHO
At JOMOJOHO, we believe the best stories are lived, not just told.
Born from a family’s love for the North Carolina coast, JOMOJOHO was created to celebrate the places that shape us, the traditions that bring us together, and the memories that stay with us for generations. Designed with our children and inspired by our family’s adventures, every collection reflects a piece of coastal heritage and a life lived with purpose.
Our designs draw inspiration from the wild beauty and rich history of places like Shackleford Banks, Cape Lookout, Portsmouth Island, Fort Macon, Diamond City, Phillips Island, and the coastal communities of Carteret County. Every shirt, hat, and collection is crafted to honor the fishermen, boaters, beachcombers, explorers, and families who have called these waters home for generations.
JOMOJOHO isn’t about chasing trends. We create timeless coastal apparel made to be worn year after year—on the boat before sunrise, around the campfire after sunset, walking quiet beaches, exploring hidden islands, or simply spending time with the people who matter most.
Our foundation is simple:
● Faith keeps us grounded.
● Family gives us purpose.
● Heritage reminds us where we came from.
● Adventure inspires where we’re going.
● Quality ensures every piece is made to last.
Each collection tells a story. From the heritage of Wade Shore and the wild horses of Shackleford Banks to the forgotten villages of Diamond City and Portsmouth Island, our apparel is designed to preserve the spirit of North Carolina’s coast while creating new traditions for today’s families.
Whether you’re offshore before daylight, anchored at a quiet sandbar, watching your children chase waves, or gathering with friends after a day on the water, JOMOJOHO is made to be part of those moments.
This is more than clothing.
It’s a reminder to slow down, embrace the tide, appreciate where you came from, and make memories that last a lifetime.
Thank you for becoming part of our story.
JOMOJOHO
Follow the Tide.